AI Discovery
Data & Design
Build & Train
Test & Deploy
Optimise

How We Build Software

No black boxes. No surprises at the end. You see working software every two weeks, and you know exactly where your money goes.

The Entexis AI Solutions Process

Five Phases. One Outcome:
AI That Works in Production.

From discovery to deployment in weeks, not months. Every AI solution we build is grounded in your data, tested against real scenarios, and optimised continuously after launch.

Complete Project Lifecycle
PHASE 1
Discovery
Weeks 1-2
PHASE 2
Architecture
Weeks 2-3
PHASE 3
Build
Weeks 3-10
PHASE 4
Test & QA
Weeks 8-11
PHASE 5
Deploy
Week 11-12
PHASE 6
Evolve
Ongoing
First conversation
Your software is live, and evolving
Ongoing partnership
PHASE 1

Discovery

Weeks 1-2

Before anyone opens an IDE, we sit with your team. We learn your regulations. We map your data flows. We understand the compliance headaches that keep you up at night. Most dev shops spend two days on this. We spend two weeks. That difference is why our systems don't need a rewrite 18 months later.

Stakeholder Interviews

Conversations with your team: founders, domain experts, end users, to understand the real workflow, not the assumed one.

Workflow Mapping

Every process mapped end-to-end: how data flows, who touches it, where decisions are made, where things break.

Requirements Analysis

Business rules, data requirements, integration needs, and any industry-specific constraints documented before architecture begins.

Domain Model

A structured model of your industry's entities, relationships, and rules. the blueprint that drives every technical decision.

Output: Discovery Document with domain model, workflow maps, business requirements, and architectural constraints, reviewed and approved by your team before we proceed.
PHASE 2

Architecture

Weeks 2-3

Systems designed for the outcome, not the feature list. We blueprint before we build: because the decisions made in this phase determine whether your software scales, performs, and adapts to change without a rewrite.

Database Schema Design

PostgreSQL or MySQL schema modelled around your domain, not generic tables adapted to fit.

API Design

RESTful API endpoints defined, documented, and versioned. API-first means your platform is extensible from day one.

Security Architecture

Authentication, authorisation, role-based access, data encryption, and audit trail design, before the first feature is built.

UI/UX Wireframes

Low-fidelity wireframes for key screens, validated with your team before visual design begins.

Output: Technical Architecture Document: database schema, API specification, security model, infrastructure plan, and wireframes. This is the contract between what we plan and what we build.
PHASE 3

Build

Weeks 3-10

Your business logic embedded in every module. Data integrity, security, and quality standards baked in from day one, not patched in after launch. You see working software every two weeks, not after months of silence.

Sprint-Based Development

Two-week sprints with demos at the end of each. You review working features, not slide decks.

Quality Built In

Business rules, data validation, and industry standards are acceptance criteria for every sprint, not a final-phase checkbox.

CI/CD Pipeline

Automated testing and deployment from sprint one. Code is always in a deployable state.

Domain Experts in the Loop

Our development teams include members with industry knowledge who catch domain misalignments before they become technical debt.

Output: Working software deployed to staging, reviewed by your team every two weeks. No surprises at the end. What you see in sprint demos is what goes to production.
PHASE 4

Test & QA

Weeks 8-11

Testing is not the last phase, it runs parallel to build. But before deployment, we run a comprehensive test cycle that covers functionality, security, performance, and business logic. If it does not pass every check, it does not ship.

Functional Testing

Every feature tested against acceptance criteria. Edge cases, error handling, and workflow completeness verified.

Security Audit

OWASP Top 10 vulnerability scanning, authentication testing, data exposure checks, and access control verification.

Performance Testing

Load testing under realistic conditions. Response times, database query performance, and concurrent user handling validated.

Business Logic Verification

Every business rule, data flow, and integration verified against the requirements documented in Phase 1.

Output: Test Report with all findings resolved. Security scan results. Performance benchmarks. Business requirements checklist signed off. The system is production-ready.
PHASE 5

Deploy

Weeks 11-12

Seamless migration, stakeholder training, phased rollout. We engineer the change management alongside the technology, so your organisation adapts without disruption.

Cloud Deployment

Deployed to AWS, GCP, Azure, or your preferred infrastructure. SSL, CDN, monitoring, and automated backups configured.

Team Training

Structured training for end users, admin users, and your internal technical team. Documentation included.

Data Migration

Existing data migrated, validated, and reconciled. No data left behind, no corruption, no manual re-entry.

Go-Live Monitoring

Active monitoring during the first week of production. Dedicated engineering support for any issues that surface in real-world usage.

Output: Production deployment with monitoring, backups, and team training complete. Your software is live. Your team is using it. The real work begins.
PHASE 6

Evolve

Ongoing

Launch is the start line. We track outcomes against domain benchmarks: and keep you ahead of what regulation, competition, and market demand will require next year. Most of our clients stay with us for years because the software evolves with their industry.

Feature Evolution

New features planned and built based on real usage data and market feedback, not roadmap guesses.

Market & Industry Updates

When your industry shifts: new standards, new competitors, new opportunities, your software adapts. We track changes proactively.

Performance Optimisation

Database tuning, query optimisation, caching strategies, and infrastructure scaling as your user base grows.

Knowledge Transfer

If you build an internal team, we transfer knowledge systematically, not by abandoning the project and handing over a codebase.

Output: A long-term product partnership. Monthly or quarterly development cycles. Your software stays current, compliant, and competitive, for years, not months.
Your Role in the Process

What We Need from You
to Ship Production Software

Projects fail when clients disappear after kickoff. Here is what we need from you, not because it makes our lives easier, but because without it, the software will miss the mark.

A Domain Expert

Someone who knows the workflow inside out. Not someone who describes it, someone who lives it. Available for discovery and sprint reviews.

Decision Speed

When we present options, we need answers within 24-48 hours. Speed of feedback determines speed of delivery.

Real Data

Sample data from your actual operations. Anonymised if needed, but real. The schema is only as good as the data it was designed to hold.

Access & Credentials

API keys, integration credentials, and third-party access ready before integration phase begins. Third-party timelines are outside our control.

Frequently Asked Questions

What happens during the discovery phase?
We spend dedicated time with your team mapping workflows, data flows, regulatory constraints, and business rules. We interview domain experts, end users, and stakeholders. The output is a complete requirements document, domain model, and architecture blueprint, before a single line of code is written.
How often will I see working software?
Every two weeks. Each sprint ends with a working demo you can interact with, test, and provide feedback on. You are never in the dark about progress: what is built, what is next, and what decisions are needed.
What if my team is not technical?
You do not need a technical team. You need someone who understands your business and can make decisions. We translate between domain language and technology, that is our job. Every demo and discussion is in plain language, not technical jargon.
What happens if scope needs to change mid-project?
Scope changes are discussed transparently. Small adjustments happen naturally within sprints. Larger changes are evaluated for impact on timeline and budget. you approve before anything changes. No surprises.
What does the handover look like after deployment?
Full source code via Git, database access, infrastructure documentation, deployment guides, and team training. You own everything. We also offer an ongoing Evolve phase for continuous improvement, but there is no obligation. You can walk away fully independent.
Complete AI Project Lifecycle
PHASE 1
AI Discovery
Week 1
PHASE 2
Data & Design
Weeks 1-2
PHASE 3
Build & Train
Weeks 2-4
PHASE 4
Test & Deploy
Weeks 3-5
PHASE 5
Optimise
Ongoing
First conversation
Your AI solution is live, and learning
Ongoing optimisation
PHASE 1

AI Discovery

Week 1

We start by understanding your business problem, not your technology wish list. Most AI projects fail because they start with a solution and look for a problem. We do the opposite. We identify where AI creates measurable value in your existing workflow, what data you have, and what success looks like.

Use Case Mapping

Where does AI add value? Customer support, lead qualification, document processing, internal knowledge access. we map every potential use case against your actual business impact.

Data Assessment

What data do you have? Documents, databases, APIs, conversation logs. We assess quality, volume, and accessibility, because AI is only as good as the data behind it.

Model Selection

Claude, GPT-4, open-source LLMs, or a combination: we recommend the right model based on your requirements for accuracy, cost, latency, and data privacy.

Success Metrics

How will we know the AI works? Response accuracy, resolution rate, user satisfaction, cost per interaction, defined before building starts, measured after launch.

Output: AI Solution Blueprint: use cases ranked by impact, data readiness report, model recommendation, integration architecture, and success criteria.
PHASE 2

Data & Design

Weeks 1-2

AI without good data is just a chatbot that guesses. We prepare your data for AI consumption: cleaning, structuring, embedding, and indexing. Simultaneously, we design the conversation flows, user interface, and integration architecture.

Data Preparation

Documents cleaned, chunked, and embedded into vector databases. APIs mapped and connected. Knowledge bases structured for accurate retrieval.

Conversation Design

How the AI introduces itself, handles ambiguity, escalates to humans, and maintains context across multi-turn conversations. Every edge case mapped before code.

Integration Architecture

How the AI connects to your CRM, helpdesk, calendar, email, or any external system. API contracts, authentication flows, and error handling designed upfront.

Guardrails & Safety

What the AI should never say, do, or reveal. Industry-specific compliance boundaries, prompt injection protection, and content filtering rules defined before launch.

Output: Data pipeline ready, vector database populated, conversation flows documented, integration architecture finalised, safety guardrails defined.
PHASE 3

Build & Train

Weeks 2-4

This is where the AI comes to life. We build the core system, connect it to your data, fine-tune the prompts, and iterate until the responses are accurate and natural. You see working demos every few days, not after weeks of silence.

Core AI Engine

The brain of the system: prompt engineering, RAG pipeline, tool calling, and response generation. Built to be accurate, fast, and contextually aware.

User Interface

Chat widget, voice interface, admin dashboard, or API, whatever your users need. Clean, fast, and accessible on every device.

System Integrations

Connected to your CRM, helpdesk, calendar, email, or any tool your team uses. The AI does not live in isolation. it works within your existing ecosystem.

Prompt Iteration

Dozens of prompt versions tested against real scenarios from your business. Hallucination rates measured. Accuracy validated against known-correct answers.

Output: Working AI system connected to your data and integrations. Tested against real business scenarios. Ready for internal review before going live.
PHASE 4

Test & Deploy

Weeks 3-5

AI testing is different from software testing. You cannot just check if it works: you need to check if it works correctly, safely, and consistently across hundreds of variations. We test with real scenarios from your business before deploying to production.

Accuracy Testing

Hundreds of test queries from your actual business scenarios. Every response evaluated for accuracy, relevance, and hallucination. Accuracy targets must be met before launch.

Safety & Edge Cases

Adversarial testing: prompt injection attempts, off-topic requests, sensitive data probing. The AI must handle every edge case gracefully before it faces real users.

Performance & Cost

Response latency under load, token usage per conversation, and monthly cost projections. No surprises on the API bill after launch.

Production Deployment

Deployed to your infrastructure or cloud. Monitoring and alerting configured. Fallback to human handoff tested and working. Your AI is live.

Output: AI system live in production with monitoring, alerting, human escalation, and cost tracking active from day one.
PHASE 5

Optimise

Ongoing

An AI system gets smarter after launch, if you invest in optimisation. We monitor every conversation, identify where the AI struggles, refine the prompts, expand the knowledge base, and continuously improve accuracy. This is not a handover, it is a partnership.

Conversation Analytics

Every conversation tracked: resolution rate, user satisfaction, drop-off points, and common questions the AI cannot answer yet. Data drives every improvement.

Knowledge Expansion

New documents, product updates, policy changes, your AI learns continuously as your business evolves. No manual retraining needed.

Prompt Refinement

Based on real conversation data, we continuously refine prompts to improve accuracy, reduce hallucination, and handle new edge cases your users discover.

Model Upgrades

AI models improve rapidly. When a better, faster, or cheaper model becomes available, we evaluate and migrate, keeping your system on the cutting edge without rebuilding.

Output: Continuously improving AI system with monthly performance reports, accuracy tracking, and proactive recommendations for expansion.
Your Role in the Process

What We Need from You
to Build AI That Works

AI without domain context is just a chatbot that hallucinates confidently. Here is what we need from you to build AI that actually understands your business.

Your Knowledge Base

Documents, SOPs, FAQs, product manuals. the content your AI needs to learn from. The better the source material, the smarter the AI.

Example Conversations

Real customer queries, support tickets, or use case scenarios. These teach the AI how your users actually communicate and what they actually ask.

Testing & Feedback

Willingness to test the AI with real scenarios and tell us where it gets things wrong. AI improves through correction, not perfection on day one.

System Access

API access to your CRM, helpdesk, databases, or any systems the AI needs to connect to. Integration makes AI useful, isolation makes it a toy.

Frequently Asked Questions

What happens during AI discovery?
We map your workflows, identify where AI adds real value, audit your existing data sources, and define success metrics. Discovery prevents building AI that demos well but fails in production.
How do you prepare our data for AI training?
During the Data & Integration phase, we clean, structure, and index your documents and data sources. For RAG systems, we chunk and embed your content. For custom models, we prepare training datasets with validation splits. You do not need to do this yourself.
How do you test AI accuracy before going live?
We run evaluation suites with real-world scenarios from your domain: edge cases, tricky queries, compliance-sensitive topics. You review the results and approve before deployment. AI that has not been tested against your reality does not go live.
What does ongoing AI optimisation look like?
We monitor conversations, track accuracy metrics, identify failure patterns, and retrain or adjust the system. New content and data sources are added over time. The AI gets smarter the longer it runs, but only if someone is watching the data.
Can we start with a small AI project and expand later?
Absolutely. Many clients start with a single chatbot or RAG system, prove the value, then expand to voice agents, workflow automation, or multi-department deployments. The architecture is built to scale from day one.
Data & Analytics Lifecycle
PHASE 1
Data Audit
Week 1-2
PHASE 2
Pipeline Design
Week 2-3
PHASE 3
Build & Validate
Week 3-8
PHASE 4
Dashboards
Week 7-9
PHASE 5
Data Platform Live
Week 9-10
Data landscape assessment
Insights flowing, decisions improving
Ongoing optimisation
PHASE 1

Data Audit

Weeks 1-2

Before building any pipeline or dashboard, we audit your entire data landscape. Where does data live? How does it flow? What is clean, what is broken, and what is missing? Most analytics projects fail because they skip this step and build dashboards on unreliable foundations.

Source Inventory

Every database, spreadsheet, API, and third-party system catalogued with data quality scores.

Quality Assessment

Completeness, accuracy, consistency, and timeliness of existing data measured and documented.

Stakeholder Needs

What decisions need data support? What reports exist? What questions can nobody answer today?

Governance Review

Data privacy, retention policies, access controls, and compliance requirements mapped before architecture begins.

Output: Data Audit Report: source inventory, quality scores, gap analysis, governance requirements, and a recommended data strategy.
PHASE 2

Pipeline Design

Weeks 2-3

Architecture the data infrastructure, how data moves from source to insight. ETL/ELT pipelines, data warehousing, transformation logic, and scheduling designed for reliability and scale.

ETL/ELT Architecture

Extraction, transformation, and loading patterns designed around your data volumes and freshness requirements.

Warehouse Schema

Star schema, snowflake, or data vault. the right model for your query patterns and reporting needs.

Transformation Logic

Business rules for cleaning, deduplication, enrichment, and aggregation, documented and version-controlled.

Dashboard Wireframes

KPI definitions, chart types, and dashboard layouts aligned with how your team actually makes decisions.

Output: Data Architecture Document: pipeline design, warehouse schema, transformation rules, and dashboard specifications approved before build begins.
PHASE 3

Build & Integrate

Weeks 3-8

Pipelines built, connectors configured, transformations implemented, and dashboards developed. Every data flow is tested with real data, not sample sets.

Pipeline Development

Automated data pipelines with error handling, retry logic, and alerting built in from the start.

Dashboard Development

Interactive dashboards with drill-down capability, filters, and real-time refresh, built for your decision-makers.

API Integrations

Connectors to your CRM, ERP, payment systems, and third-party APIs, data flowing where it needs to go.

Data Quality Rules

Automated validation checks at every stage, bad data is caught and quarantined before it reaches dashboards.

Output: Working pipelines on staging, dashboards with real data, and documented data flows, reviewed and tested with your team.
PHASE 4

Dashboards

Weeks 7-9

Interactive dashboards built for your decision-makers. Data accuracy verified against source systems. If the numbers do not match reality, we fix the pipeline, not the report.

Data Reconciliation

Output numbers compared against source systems to ensure transformation logic is accurate.

Performance Testing

Query performance, dashboard load times, and pipeline throughput tested under realistic data volumes.

User Acceptance

Your team validates that dashboards answer real business questions and data reflects their operational reality.

Security & Access

Role-based access to dashboards and data verified. Sensitive data masked or restricted as per governance rules.

Output: Validated data platform: reconciliation report, performance benchmarks, and user sign-off before production deployment.
PHASE 5

Data Platform Live

Weeks 9-10

Pipelines and dashboards moved to production. Team trained on self-service analytics. Automated scheduling configured and monitoring activated.

Production Deployment

Pipelines scheduled, dashboards published, and data warehouse optimised for production workloads.

Team Training

Hands-on training for self-service analytics, your team learns to build their own reports and explore data confidently.

Documentation

Data dictionary, pipeline documentation, dashboard user guides, and troubleshooting runbooks delivered.

Alerting Setup

Automated alerts for pipeline failures, data quality issues, and anomaly detection configured before handoff.

Output: Live data platform with automated pipelines, interactive dashboards, trained team, and full documentation.
Your Role in the Process

What We Need from You
to Turn Data into Decisions

Data projects fail when the business side and the technical side do not talk. Here is what we need from you to build analytics that your team actually uses.

Data Source Access

Access to your databases, spreadsheets, APIs, and third-party tools. We need to see where your data lives before we can unify it.

The Questions You Ask

What decisions do you make weekly? What reports do you compile manually? Tell us the questions. we will build the dashboards that answer them.

Stakeholder Alignment

The people who will use the dashboards need to be involved early. Analytics built for executives fails operations teams, and vice versa.

Validation Time

When we show you the first dashboards, we need you to validate the numbers against reality. Data pipelines are only trustworthy when the business confirms them.

Frequently Asked Questions

What happens during the data audit phase?
We inventory every data source: databases, spreadsheets, APIs, third-party tools. We assess data quality, identify gaps, and map how data flows across your organisation. This audit determines what needs cleaning, what needs connecting, and what is missing entirely.
How do you connect data from different systems?
We build ETL/ELT pipelines that extract data from each source, transform it into a consistent format, and load it into a unified data warehouse. Pipelines run on a schedule or in real-time depending on your needs. Once unified, your data becomes queryable from a single place.
How do I know the dashboard numbers are correct?
Validation is a dedicated phase. We cross-check pipeline outputs against your known data points: last month's revenue, headcount, transaction volumes. You confirm the numbers match reality before anyone relies on the dashboards for decisions.
Can we start with one data source and expand later?
Yes. We recommend starting with your highest-value data source, usually your CRM or transaction database. Once the pipeline architecture is in place, adding new sources is incremental, not a rebuild.
Who maintains the dashboards after handover?
Your team can manage dashboards with the tools we set up: adding filters, creating new views, and exploring data without technical help. For pipeline maintenance and new data source integrations, we offer ongoing support through our Evolve phase.
Consulting Engagement
PHASE 1
Scoping
Week 1
PHASE 2
Discovery
Week 1-3
PHASE 3
Analysis
Week 3-4
PHASE 4
Recommendations Delivered
Ongoing
Current state assessment
Clear strategy, confident execution
Ongoing advisory
PHASE 1

Assessment

Weeks 1-2

We evaluate your current technology landscape: what works, what does not, where the risks are, and what opportunities you are missing. No assumptions. No sales pitches. An honest assessment of where you stand.

Tech Stack Audit

Every system, tool, and integration mapped, with health scores and technical debt assessment.

Risk Assessment

Security vulnerabilities, compliance gaps, single points of failure, and vendor lock-in risks identified.

Team Capability Review

Skills gaps, team structure, and development processes assessed for operational readiness.

Cost Analysis

Current technology spend mapped against value delivered, identifying waste and optimisation opportunities.

Output: Assessment Report: technology inventory, risk register, capability gaps, and cost analysis with prioritised recommendations.
PHASE 2

Strategy

Weeks 2-4

Based on the assessment, we develop a technology strategy aligned with your business goals. Build vs buy decisions, architecture recommendations, and a phased approach that fits your budget and timeline.

Technology Strategy

Platform choices, architecture patterns, and integration strategy designed for your 3-5 year horizon.

Build vs Buy Analysis

Honest evaluation of when to build custom, when to buy, and when a hybrid approach makes most sense.

Compliance Planning

Regulatory requirements mapped to technical controls: GDPR, SOC 2, industry-specific standards addressed.

Quick Wins

Immediate improvements identified, things you can fix this week while the long-term strategy develops.

Output: Technology Strategy Document: architecture recommendations, build vs buy analysis, compliance plan, and quick-win action items.
PHASE 3

Roadmap

Weeks 4-5

Strategy becomes an actionable roadmap: with timelines, dependencies, resource requirements, and budget estimates. Every initiative prioritised by business impact and technical feasibility.

Phased Roadmap

12-18 month implementation plan with milestones, dependencies, and measurable success criteria.

Budget Estimates

Realistic cost projections for each phase: development, infrastructure, licensing, and ongoing maintenance.

Team Planning

Roles, skills, and hiring recommendations to execute the roadmap: build internally, augment, or outsource.

Vendor Evaluation

If third-party tools are recommended, we evaluate vendors objectively, no partnerships or commissions influencing our advice.

Output: Implementation Roadmap: phased plan with timelines, budgets, team requirements, and vendor recommendations ready for board presentation.
PHASE 4

Implementation Support

Ongoing

Strategy without execution is a PDF that gathers dust. We stay involved through implementation: whether your internal team builds it, you hire a vendor, or we take it on ourselves. Fractional CTO engagement ensures the roadmap stays on track.

Fractional CTO

Part-time technical leadership for companies that need strategic guidance without a full-time C-suite hire.

Architecture Reviews

Periodic technical reviews to ensure implementation stays aligned with the agreed architecture and standards.

Vendor Management

If you hire external teams, we manage the technical relationship: code reviews, milestone validation, quality assurance.

Knowledge Transfer

Structured handoff when your internal capability is ready, we build the team up, not create dependency.

Output: Ongoing advisory relationship: monthly reviews, architecture guidance, and vendor oversight until your technology strategy is fully executed.
Your Role in the Process

What We Need from You
to Deliver Actionable Guidance

Consulting fails when it stays at the surface. Here is what we need from you to deliver recommendations you can actually act on.

Current State Documentation

Architecture diagrams, system lists, vendor contracts, team structure. We need to understand what exists before recommending what should change.

Stakeholder Access

Time with the people who make decisions: CTO, product lead, operations head. Recommendations that never reach decision-makers never get implemented.

Honest Pain Points

Tell us what is actually broken, not what looks good in a brief. The best consulting happens when clients are honest about what is not working.

Budget & Constraints

A clear picture of your budget range and business constraints. We tailor recommendations to what you can realistically execute, not theoretical ideals.

Frequently Asked Questions

What deliverables do I get from a consulting engagement?
Documented, actionable outputs: architecture diagrams, technology roadmaps, vendor comparison matrices, risk assessments, or implementation plans. Every recommendation includes reasoning, trade-offs, and next steps your team can execute independently.
How do you assess our current state?
We interview key stakeholders, review your existing systems and architecture, audit your tech stack, and evaluate your team structure. We look at what works, what is fragile, and what is blocking growth, then build recommendations around your real constraints, not theoretical ideals.
What if we disagree with the recommendations?
We present options with trade-offs, not mandates. If you see a constraint we missed or have a different perspective, that conversation makes the recommendation stronger. The final plan reflects both our technical expertise and your business reality.
Can consulting transition into a build engagement?
Yes, many do. The advantage is that we already understand your domain, architecture, and constraints. There is no ramp-up time. But there is zero obligation, our deliverables are documented for any team to execute.
SEO, GEO & AEO Engagement Lifecycle
PHASE 1
Audit Across 3 Surfaces
Weeks 1-2
PHASE 2
Strategy & Editorial Plan
Weeks 2-4
PHASE 3
Build Structural Plumbing
Weeks 4-12
PHASE 4
Monitor & Compound
Weeks 8+ Ongoing
Search visibility audit
Mentions landing, rankings compounding
Recurring engagement
PHASE 1

Audit Across 3 Surfaces

Weeks 1-2

We audit your traditional SEO health, your AI mention rate, and your voice mention footprint together. The 3 search surfaces compete for the same buyer attention, so they have to be audited together. The findings surface which structural gaps are doing the most damage and where the next 4 months should focus.

Technical SEO Audit

Crawlability, indexation, Core Web Vitals, structured data validation, canonical hygiene, and redirect health checked before any content work starts.

AI Mention Rate Audit

Synthetic queries run through ChatGPT, Claude, Perplexity, and Google AI Mode. We measure which of your pages get mentioned, which get paraphrased away, and which are absent entirely.

Voice Mention Footprint

Representative voice queries run through Alexa, Google Assistant, Siri, and third-party voice assistants. Spoken-mention rate and sources-list rate tracked separately because they respond to different optimizations.

Entity Graph & Internal Link Map

Your current cluster shape, anchor text patterns, and cross-cluster bridges mapped against what AI crawlers actually read. Entity gaps surfaced before the rewrite begins.

Output: SEO, GEO & AEO Audit Report: ranking gaps, AI mention rate, voice mention footprint, entity graph diagnosis, and a prioritized list of structural and editorial work for the next 4 to 6 months.
PHASE 2

Strategy & Editorial Plan

Weeks 2-4

Topic clusters, schema decisions, internal-link map, and editorial calendar planned as 1 integrated SEO, GEO, and AEO program. Not 3 separate workstreams. You approve the plan before any structural work begins, so you know upfront what the next 4 months of SEO services, GEO services, and AEO services will look like.

Topic Clusters for All 3 Surfaces

Hub-and-spoke clusters mapped to your buyer-intent queries. The same cluster shape earns Google rankings, AI mentions, and voice-answer slots when it is structured for entity coherence from the start.

Schema & Structured Data Plan

JSON-LD decisions for Organization, Article, FAQ, Product, Service, LocalBusiness, and Breadcrumb. Schema authored to match the entity AI engines need to attribute the brand mention to.

Internal Link Mesh Plan

Hub-and-spoke with reciprocal spoke links, concept-named anchor text, and cross-cluster bridges. The link graph designed to feed the entity-extraction layer that AI crawlers read.

Editorial Calendar

3 to 6 month editorial plan with first-party data content, comparison guides, named-author authority pieces, and segment-specific page variants for high-value queries.

Output: Integrated SEO, GEO & AEO Strategy Document: topic clusters, schema plan, internal link map, and editorial calendar approved before production starts.
PHASE 3

Build Structural Plumbing

Weeks 4-12

Schema markup, entity-graph internal linking, mention-worthy content, FAQ schema, segment-specific page variants, and RAG chatbot infrastructure shipped in coordinated passes. Each layer reinforces the others, so the SEO rankings, AI mentions, and voice answers compound instead of competing.

Schema Markup Build

JSON-LD shipped for every page type your site needs. Validated against the entity AI engines need to attribute the brand mention to. Tested in Google Rich Results and against live AI engine retrieval.

Internal Link Mesh Build

Hub-and-spoke clusters rebuilt with reciprocal spoke links, concept-named anchors rewritten, and cross-cluster bridge links added. The entity-graph structure AI crawlers actually read.

Mention-Worthy Content & Voice Cadence

First-party data content, defended positions, named-author pieces, and lead sentences rewritten in 12-to-25-word voice cadence. Segment-specific page variants built for high-value queries.

RAG Chatbot Signal Surface

A production RAG-grounded chatbot on your site whose retrieval logs become the diagnostic feed for everything else. The closest signal we have for what AI engines see when they read your site.

Output: Structural plumbing live on your site: schema markup, entity-graph internal linking, mention-worthy content, voice-cadence rewrites, FAQ schema, and a production RAG chatbot all working together.
PHASE 4

Monitor & Compound

Weeks 8+ Ongoing

SEO services, GEO services, and AEO services compound only when they run as a recurring discipline. Mentions land, content drifts, query patterns shift, competitor sites move. The monitoring stack catches the changes in time to respond, and the mention rate grows quarter over quarter instead of eroding.

Synthetic AI Mention Checks

Recurring weekly runs of representative queries through ChatGPT, Claude, Perplexity, and Google AI Mode. AI mention rate recorded, gaps tracked, structural work prioritized against the actual data.

Voice Mention Monitoring

Voice queries run through Alexa, Google Assistant, Siri, and third-party assistants on a recurring cadence. Spoken-mention rate and sources-list rate tracked separately, because they respond to different optimizations.

Schema & Structured Data Validation

Automated validation that schema renders, validates, and matches the entity the AI engines need. Drift detection when site updates accidentally break the structural surface AI crawlers read.

Monthly Engagement Reporting

Rankings, traffic, AI mention rate, voice mentions, and entity authority signal tracked and reported monthly. You see what is working, what needs structural correction, and what to ship next.

Output: Monthly engagement reports covering all 3 surfaces, drift alerts, mention rate trends, and recurring engagement that keeps the work compounding across 6 to 18 months.
Your Role in the Process

What We Need from You
to Earn SEO Rankings & AI Mentions

Search visibility in 2026 needs more than keywords. AI engines weight named operators, real first-hand substance, and committed buyer segments. Here is what we need from you to land mentions the algorithms reward.

A Named Operator on the Site

A real person with a name, a face, and a bio attached to the content. AI engines weight named-operator pages above faceless brand pages. The named entity is what they attribute the brand mention to.

Real Customer Substance

Specific stories from real customer work, first-party numbers, defended positions. Substance no AI engine can fabricate from training data. This is the content shape AI search preferentially cites.

48-Hour Review Cycles

Timely feedback on schema, content, and structural changes. Mention momentum compounds; drafts that sit in review for weeks lose the timing advantage and slow the engagement.

Business Goals & Buyer Segments

Your priority buyer segments, geographies, and use cases. Segment-specific page variants are what earn the spoken-answer slot on qualifier-rich voice and chat queries.

Frequently Asked Questions

What is the difference between SEO services, GEO services, and AEO services?
SEO services optimize your site for search engine rankings on Google and Bing. GEO services (generative engine optimization) earn brand mentions inside AI answers from ChatGPT, Claude, Perplexity, and Google AI Mode. AEO services (answer engine optimization) earn the spoken slot on voice assistants like Alexa, Google Assistant, and Siri, plus the chat-answer mention in conversational AI. The 3 surfaces compete for the same buyer attention; in 2026 they have to be planned and run together as 1 integrated engagement.
How long until we see results from an engagement?
Schema and internal-link changes show up in AI retrieval patterns within 2 to 4 weeks. Lifts in your AI mention rate on modified clusters land in 6 to 10 weeks. Durable compounding mention rate takes 4 to 6 months on important clusters and 12 to 18 months across a full site. Traditional Google rankings move on the slower 3 to 4 month cycle. Voice mentions land on the slowest cycle (8 to 14 weeks per cluster). We plan engagements around these timelines from the start.
Do we need a RAG chatbot on our site to make this work?
Not on day 1, but yes within the first quarter. The retrieval logs from a grounded chatbot are the closest diagnostic signal we have for what AI engines see when they read your site. Without it you are flying blind on the middle column between your content and your mentions across engines. We can scope the chatbot build inside the engagement or work with one your team already runs.
Will the GEO and AEO work hurt our traditional Google rankings?
No, in our experience. The patterns AI engines reward (concept-named anchors, clean cluster shape, mention-worthy content, conversational cadence, named authors) align with what Google's modern signals reward too. Sites that move to integrated SEO + GEO + AEO patterns typically see traditional rankings hold or improve alongside the AI mention rate lift.
How is your SEO agency different from a traditional SEO company?
A traditional SEO company optimizes for 1 surface (Google rankings) and treats AI search as an add-on. As an integrated SEO, GEO, and AEO agency we treat the 3 surfaces as 1 engagement from the start. We also run our own production AI search stack on this site, so the patterns we ship are tested on our own work, not borrowed from theory. The operational layer (retrieval monitoring, synthetic mention checks, voice search mention monitoring) is built into every engagement.
What deliverables do we get each month?
Monthly engagement reports covering Google rankings, AI mention rate across ChatGPT, Claude, Perplexity, and Google AI Mode, voice mention monitoring across Alexa, Google Assistant, and Siri, schema validation, and content shipped that month. You also get the editorial calendar for the next 30 days, drift alerts when site updates break the structural surface AI engines read, and quarterly strategy reviews that adjust the plan against real performance data.
Can we start with just SEO and add GEO and AEO later?
You can, but it usually costs more in the long run. The structural work that earns AI mentions (schema, entity-graph internal linking, mention-worthy content shape) also lifts traditional Google rankings, so doing them separately means rebuilding the same plumbing twice. Most clients start with all 3 surfaces planned together and prioritize the SEO work first if rankings are the urgent goal. The GEO and AEO layers come online in Phase 3 once the structural foundation is in place.
What if we do not have a named operator on our team yet?
This is the single biggest readiness gap we see. AI engines weight named-operator pages above brand-faceless pages because the named entity is what they credit the mention to. If your team does not have someone willing to show up under their real name with a real bio, we recommend fixing that gap in the first quarter before scaling the engagement. We can help you identify who that person should be and how to position them, but the named operator has to come from your team.
How do we measure ROI on an integrated SEO, GEO, and AEO engagement?
3 things to track. First, Google ranking lift on the priority keyword clusters, measured monthly. Second, AI mention rate across the major engines for representative queries, measured weekly. Third, qualified pipeline attributed to AI search and voice search traffic, measured at your normal sales-funnel cadence. The first 2 are leading indicators; the third is the business outcome. We set up the measurement at the start so the engagement is graded against real numbers, not vanity metrics.
How do you stay current as AI search engines keep changing?
The monitoring layer is what catches the changes. Weekly synthetic mention checks across the engines surface when retrieval patterns shift. Schema validation catches when an engine starts reading a new structured data type. Voice monitoring catches when assistants route queries to a new conversational AI engine. We adjust the structural work and the editorial plan against those signals, so the engagement does not depend on us predicting where AI search is going. It adapts as the engines change.
Digital Experience Lifecycle
PHASE 1
Research
Week 1-2
PHASE 2
Wireframes
Week 2-3
PHASE 3
Visual Design
Week 3-5
PHASE 4
Development
Week 5-8
PHASE 5
Experience Live
Week 8-9
User research
Experiences that convert, brands that resonate
Continuous improvement
PHASE 1

Research

Weeks 1-2

Understanding your users, brand, and competitive landscape before designing a single pixel. User interviews, analytics review, and competitor benchmarking inform every design decision.

User Research

Interviews, surveys, and analytics review to understand who your users are and what they need.

Competitive Analysis

Benchmarking against competitors and best-in-class experiences in and outside your industry.

Brand Audit

Current brand expression assessed: visual identity, tone of voice, and digital presence.

Analytics Review

Current site/app performance data: bounce rates, conversion funnels, user flows, and drop-off points.

Output: Research Report: user personas, competitive landscape, brand assessment, and design principles that will guide every creative decision.
PHASE 2

Design

Weeks 2-4

Wireframes, visual design, and interaction design, all grounded in the research from Phase 1. Every screen designed for conversion, clarity, and brand consistency.

Wireframing

Low-fidelity layouts for key pages, structure and content hierarchy validated before visual design.

Visual Design

High-fidelity designs with your brand colours, typography, imagery, and interaction patterns.

Design System

Reusable components, spacing rules, and style guidelines that ensure consistency across all pages.

Responsive Design

Desktop, tablet, and mobile designs, not adaptive afterthoughts, but purpose-designed for each breakpoint.

Output: Complete design deliverables: wireframes, high-fidelity mockups, design system, and responsive specifications approved before development.
PHASE 3

Visual Design

Weeks 3-5

High-fidelity designs that bring your brand to life. Every screen, every interaction, every micro-animation designed with purpose: to guide users, build trust, and drive conversions.

UI Design

Pixel-perfect screens with your brand colours, typography, and imagery, designed for clarity and conversion.

Design System

Reusable components, spacing rules, and interaction patterns that ensure consistency across every page.

Interactive Prototypes

Clickable prototypes for stakeholder review, test the experience before a single line of code is written.

Responsive Layouts

Desktop, tablet, and mobile, purpose-designed for each breakpoint, not responsive afterthoughts.

Output: Complete design deliverables: high-fidelity mockups, design system, interactive prototypes, and responsive specifications approved before development begins.
PHASE 4

Development

Weeks 5-8

Designs translated into production-ready code. Performance, accessibility, and SEO built into every page from the start, not patched in after launch.

Frontend Development

Clean, semantic HTML/CSS/JS: fast loading, accessible, and pixel-perfect to the approved designs.

Performance

Core Web Vitals optimised: sub-second load times, smooth animations, and optimised assets across all devices.

Accessibility

WCAG 2.1 compliance: keyboard navigation, screen reader support, and colour contrast verified.

SEO Foundation

Technical SEO built in: structured data, meta tags, sitemaps, and crawlability optimised from day one.

Output: Production-ready website or application: tested across browsers and devices, performance benchmarked, and accessibility verified.
PHASE 5

Experience Live

Weeks 8-9

Launch day is planned, not rushed. Analytics configured, redirects mapped, and the team trained. Post-launch, we monitor performance and iterate based on real user data, not assumptions.

Launch Management

DNS cutover, SSL, CDN, redirects, and analytics, every launch checklist item verified before going live.

Analytics & Tracking

Google Analytics, conversion tracking, heatmaps, and user session recording configured from day one.

Team Training

Your team trained on CMS, content updates, and basic maintenance, self-sufficient from day one.

Continuous Iteration

Post-launch optimisation based on real user data: A/B testing, UX improvements, and conversion optimisation.

Output: Live digital experience with analytics, team training, and an ongoing optimisation plan, continuously improving based on real user behaviour.
Your Role in the Process

What We Need from You
to Design Experiences That Convert

Beautiful design without business context is decoration. Here is what we need from you to build digital experiences that serve your goals.

Brand Assets

Logo files, brand colours, typography guidelines, and any existing design language. Consistency starts with the foundation.

Content & Copy

Website copy, product descriptions, team bios, case studies. the content that the design wraps around. Design without content is a template.

Competitor References

Sites you admire and sites you want to beat. Showing us what you like (and what you do not) is the fastest way to align on design direction.

Quick Feedback

Design is iterative. We show you concepts early and often. Prompt feedback keeps the project moving and ensures the final result matches your vision.

Frequently Asked Questions

How does the design process start?
With research: we audit your existing site (if any), analyse competitors, review your brand assets, and understand your audience. Then we create wireframes and mood boards before any visual design begins. You approve the direction before we invest in details.
How many design revisions are included?
We work iteratively. you see designs early and often. Feedback is incorporated continuously, not saved for a big reveal at the end. Most pages go through 2-3 refinement rounds. The goal is alignment, not unlimited revisions.
When does development start relative to design?
Development begins as soon as the first pages are designed and approved. We do not wait for the entire design to be complete. This parallel approach gets you to launch faster while maintaining design quality throughout.
How do you ensure the site performs well after launch?
Performance is built in: optimised images, clean code, fast hosting, and Core Web Vitals monitoring. We test page speed, mobile responsiveness, and SEO readiness before going live. Post-launch, we track real user metrics and optimise based on actual behaviour.

Every Project Starts with
a Conversation.

Tell us about your industry, your workflow, and the problem you are trying to solve. We will tell you honestly whether we are the right team, and if we are, how we would approach it.

Start a Conversation → See Our Work →

Six phases. Full transparency. From first conversation to production, and beyond.